Emotions in France by Lafayette DMC creates immersive incentive experiences that introduce VIP travellers to remarkable individuals and the worlds they inhabit. This case study explores one such programme, crafted for a corporate luxury group seeking a distinctive, high-value journey in Normandy.
At the centre of the experience was Alexandra, a former jockey whose career and connections opened doors to the inner circle of France’s equestrian elite. Her role was not simply that of a guide, but a storyteller, weaving history, culture, and personal insight into every moment.
The day began at Deauville’s racecourse, where guests enjoyed privileged access to morning training sessions. In the paddocks and stables, Alexandra decoded the silent communication between jockey and horse, revealing the precision and trust that drive the sport.
The itinerary then moved to the prestigious yearling auction, where international buyers competed for future champions valued in the millions. Alexandra’s discreet commentary illuminated the strategy and spectacle behind the bidding.
This curated encounter exemplifies how Emotions in France designs corporate incentive experiences that go beyond luxury. By connecting guests with influential personalities and securing exclusive access to unique cultural moments, they transform travel into a lasting story to be shared long after the journey ends.
BEAM shares this story as part of our partnership with Lafayette DMC, showcasing experiences that inspire and reward corporate travellers.
For more information, contact emotions@emotionsinfrance.com.