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Creativity is the new currency

By 2 August, 2022January 12th, 2024Destinations

This is Gold Coast’s Industry Knowledge Exchange invited new and returning business event visitors into Australia’s new home of creativity, innovation, and entrepreneurship.

A creative hub with limitless potential, the Gold Coast is redefining itself as a global city with investment taking place in world-class technology, research, education, film, and advanced manufacturing, to name a few. Its thriving economy and sought-after lifestyle are driving the Gold Coast into an exciting future of long-term, sustainable growth and endless possibilities.

As part of Destination Gold Coast’s three-day familiarisation programme ‘This is Gold Coast’, professional conference organisers, business event decision-makers, and media representatives took part in sessions that included:

  • The Gold Coast – Our Cities Transformation
    Knowledge Track: Entrepreneurship, Creativity
    Innovation Speaker: Patricia O’Callaghan, Destination Gold Coast
  • The Gold Coast – Feel the Heart Beat
    Knowledge Track: Entrepreneurship
    Speaker: Peta Fielding, Burleigh Brewing Company
  • The Gold Coast – Creativity is the New Currency
    Knowledge Track: Creativity
    Speaker: Criena Gehrke, HOTA
  • The Gold Coast – The Imagination Capital of Australia
    Knowledge Track: Entrepreneurship and Creativity
    Speaker: Tanya Lipus, The City of Gold Coast
  • The Gold Coast – Asia-Pacific’s Emerging Health and Innovation Hub
    Knowledge Track: Innovation
    Speaker: Kathy Kruger, Global Health and Knowledge Precinct
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Venues that hosted the above knowledge tracks included HOTA (Home of the Arts), the Gold Coast Convention and Exhibition Centre, and private evening showcases at Miami Marketta and Cali Beach Club.

The largest event hosted by the city since before the pandemic, the 2022 programme is an annual event for the business events sector. Along with refreshed spaces, the familiarisation showcased some of the Gold Coast’s newest accommodation and event spaces that blended with fresh experiences and offerings.