Experience the art of unlearning to relearn at the PCMA APAC’s ‘The Business of Events’ to reignite passion and shape the industry’s future.
PCMA Asia Pacific (PCMA APAC) has officially announced the full conference program for “The Business of Events,” slated to take place on 15th and 16th April 2024 at Marina Bay Sands Singapore. This eagerly awaited event promises to be a pivotal moment for industry professionals seeking to navigate the ever-evolving landscape of events and conferences.
Under the theme “Unbound”, the conference is set to challenge conventional wisdom and inspire attendees to embrace innovation and adaptability in the face of uncertainty. With a lineup of thought-provoking sessions, engaging workshops, and networking opportunities, “The Business of Events” is positioned as a must-attend event for anyone involved in the events industry.
Florence Chua, Managing Director of PCMA APAC, expressed her enthusiasm for the event, stating, “We are beyond excited to unveil the full programming for ‘The Business of Events.’ Our community is telling us that the theme, ‘Unbound,’ focusing on the insurmountable value of unlearning and relearning, really resonates with them. We are seeing a heightened sense of excitement with the release of the full program. I deeply believe the program will enable the community to draw on ‘outside-in’ insights and work collectively to re-envision new and different ways for us to continue leading the business of events into the uncertain future, which we know is here to stay.”
The conference program offers a diverse array of topics, including:
Keynote Speakers from Parallel Industries: Four keynote speakers representing parallel industries will guide participants on an unlearning journey by sharing insights on critical topics such as future thinking, leadership, the power of middle managers, innovation, and how C-suites take risks.
State of the Industry Breakout Sessions: Four concurrent breakout sessions on Day UNLEARN will provide insights into the current state of the industry, covering topics such as the future of events, evolving business models, fostering a mindset for innovation, and cultivating future talent.
14 Concurrent PCMA Labs: PCMA APAC thought leaders will host practical relearning workshops across key topics, selected based on votes from the PCMA APAC community over the past eight weeks. These labs offer hands-on learning experiences to enhance attendees’ skills and knowledge.
In addition to these informative sessions, participants will have the opportunity to connect with peers, exchange ideas, and forge valuable partnerships during networking breaks and interactive workshops called PCMA Labs.
“The Business of Events” represents a unique opportunity for event professionals to stay ahead of the curve, gain valuable insights from industry leaders, and chart a course for success in an increasingly dynamic landscape. Whether you’re an event planner, marketer, venue manager, or supplier, this conference is sure to provide invaluable knowledge and inspiration to help you thrive in the business of events.
Don’t miss out on this unparalleled opportunity to expand your horizons, challenge your assumptions, and elevate your career in the events industry.
For more information and to register, visit PCMA APAC’s website.