Hong Kong wins hearts with new incentive travel appeal

Enhanced offerings capture pent-up demand for incentive travel in the region.

The Hong Kong Tourism Board (HKTB) hosted multiple artfully curated familiarisation trips in the past two months to boost business. More than 160 agents and corporates from the China, South Korea, and India experienced Hong Kong firsthand and returned home with great memories, new discoveries, and immediate plans to bring major events to Hong Kong.

Kenneth Wong, General Manager, MICE & Cruise of the HKTB, said, “Hong Kong has been accelerating the development of infrastructure and tourism resources. ‘Seeing is believing’ – that’s the best way for anyone to experience what the city has to offer, as new attractions have been unveiled, and innovative MICE products and generous funding support have also been introduced. We are thrilled that our guests were impressed, and Hong Kong continues to be chosen as a top choice for incentive travel.”

Upgraded and new attractions are enriching incentive content. The vibrant West Kowloon Cultural District (WKCD) boasts two first-rate museums – the Hong Kong Palace Museum and M+ — giving events cultural vibes. Theme attractions, Hong Kong Disneyland Resort, Ocean Park Hong Kong, and the Peak Tram are creating innovative products to deliver engaging experiences. Here’s what agents joining the familiarisation trips had to say:

Nam Hyo Rim, Section Manager of The MICE from South Korea, commented, “Hong Kong is a multicultural city with a perfect blend of East and West. The new museums in the city’s flagship arts and cultural quarter, WKCD, not only have world-class art exhibitions but also diverse flexible event venues for MICE groups to draw inspiration and stimulate creativity.”

Kong Yan, General Manager of NEW VIEW (Shenzhen) M.I.C.E SERVICE CO., LTD from the Mainland, said, “My perception of Hong Kong has been renewed by the wide range of new experiences, from exclusive group arrangements at theme parks including the spectacular multimedia show – Visions of Hong Kong and Soul of the Ocean at Ocean Park Hong Kong and the Momentous show at Hong Kong Disneyland Resort, to VIP horse-racing parties. It’s truly unforgettable.”

Largest incentive group from the Mainland 

In the past six months, Hong Kong has been welcoming close to 300 meeting and incentive groups of all sizes, drawn by the city’s latest attractions and diversified experiences. Awed by Hong Kong’s new enhancements and diverse offerings, leading liquor brand Luzhou Laojiao has quickly decided to bring 1,250 best-performing distributors to Hong Kong in five batches in August.

The corporate representative said, “We’re glad to host the first cross-boundary trip after the pandemic! The groups are excited to experience Hong Kong’s latest cultural art quarter and an all-time classic – a cruise party on Victoria Harbour. Through state-of-the-art cross-boundary infrastructure, we can make our multi-destination itinerary of Hong Kong and Macao an enriched and seamless journey.”