Discover Perth and its allure through El Kwang’s journey, revealing its status as a prime incentive travel destination with unparalleled culinary delights, vibrant culture, and captivating activities, tailored for the Southeast Asian markets.
Perth, a gem just a short flight from major Southeast Asian cities, has emerged as a distinguished incentive travel destination, marrying exceptional weather with a burgeoning reputation for exquisite dining and wine. This allure, aligned with the growing penchant for refined culinary experiences and relaxation among travellers, positions the Wildflower State at the forefront of the incentive travel trend.
As a SITE ANZ Chapter board member, my invitation by Business Events Perth to explore this celebrated locale late last year unveiled a wealth of inspiring opportunities tailored to Southeast Asian incentive travel participants. Here are some ideas:
Walking Tours with Personality
Embrace Perth’s splendid weather through engaging discovery walking tours led by Oh Hey WA. Known for their vibrant personality and insightful storytelling, these tours offer a deep dive into the rich tapestry of Perth’s history, art, and distinctive architecture. The city is the perfect scene for exploration after enjoying a buffet breakfast at your hotel.
Enhance the adventure with an Instagram competition. Encourage participants to capture and share creative team photos against the backdrop of Perth’s vibrant murals and street art. Utilise the popular hashtag #streetartperthwa to discover the locations of iconic artworks like “Succeed in Absence” and “The Conversation”. This is a great way to create a memorable, interactive experience that showcases the creative pulse of the city.
Mastering The Art of Blending
Delve into the essence of winemaking with a “behind-the-scenes” tour at Sandalford Winery. Complete the experience with an enlightening wine blending workshop led by the winery’s Cellar Door experts. Participants will gain hands-on experience in the intricacies of the winemaking process, including the strategic blending of different varieties and regions. This immersive 1.5-hour journey offers a unique opportunity to understand and appreciate the craftsmanship behind each bottle.
For a distinct experience, The Gin School at The Republic of Fremantle invites up to 60 guests to explore the art of gin distillation over 2.5 hours. Under expert guidance, participants will experiment with various ingredients to craft their own bespoke gin recipe, distilling their creations in miniature pot stills. This unique workshop not only demystifies the process of gin making but also empowers participants with the knowledge and skills to create their personalised blend.
The Spirit of “Freo”
Discover Fremantle, affectionately known as “Freo” by locals, and immerse yourself in a day filled with art, culture, and relaxation. Work with a wellness expert and create a unique “Slow Art Appreciation” experience at The Fremantle Arts Centre, where the calming practice of breath-work is paired with the exploration of both Aboriginal and contemporary art. For those who find their bliss by the water, Freo’s beaches offer the quintessential sun-soaked retreat, inviting relaxation on its golden sands beside the azure sea.
The historic Old Synagogue, established in 1902, stands as a testament to Fremantle’s rich heritage, offering four unique private event spaces that cater to a variety of buy-out experiences. At Mr Chapple, participants can dive into the heart of Fremantle’s pioneering craft beer scene, enjoying an alfresco cocktail party that can accommodate up to 200 guests. Meanwhile, Tonic + Ginger provides a sheltered, two-story venue for up to 120 guests, serving up an exquisite Asian-inspired shared dining experience that perfectly captures Fremantle’s eclectic spirit.
A Grand Gala Arena
Optus Stadium, renowned for its cutting-edge amenities and commitment to sustainability—evidenced by its ISO 14001:2015 Environmental Management System certification—sets the stage for grandiose events that captivate international mega incentive travel qualifiers.
This venue accommodates everything from intimate entertainment suites for elite qualifiers to lavish galas for up to 2,000 guests. Each event features exquisite cuisine collaboratively crafted by celebrated Australian chef Matt Moran and the stadium’s Executive Chef Jochen Beranek, highlighting locally-sourced ingredients. This commitment to quality and sustainability ensures an unforgettable dining experience that complements the grandeur of any celebration held within its walls.