Victoria Berwick to spearhead the new role based in the UK.
CWT, the Business-to-Business-for-Employees (B2B4E) travel management platform, has appointed Victoria Berwick to the newly created Vice President role of Global Marketing Director.
The UK-based position carries a remit to spearhead all brand-, customer-, digital-, event- and product-marketing initiatives and further develop innovative channels to market.
“Victoria’s immense experience across a diverse set of leading brands in travel and other industry verticals will provide a unique perspective on shaping our marketing activities going forwards,” said CWT’s Chief Growth Officer, Belinda Hindmarsh. “Partnering with our customers, suppliers and all elements of our own business, this is an exciting new development opportunity as we look to build on our recent successes and set new industry standards.”
Before her appointment, Victoria was Global Marketing Director with Reed & Mackay Travel Ltd., where she was globally responsible for marketing strategy, brand management, and digital marketing amongst other disciplines. She previously held senior marketing roles with professional services firms EY, Grant Thornton, PWC, and SNR Denton, other communications responsibilities at Bank of New York and CIBC Mellon, in addition to interim global marketing positions with WTT Group and YTKO Group. She is a Communications and Advertising Accredited Professional with the Institute of Communications and Advertising.
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