SITE Global Conference 2019
THE BRIEF
The SITE Global Conference is considered the pinnacle event for international incentive travel professionals, with Thailand proudly securing the hosting rights in 2019, marked a significant milestone as one of the pioneering Asian cities to host this prestigious gathering.
Drawing a substantial global audience, predominantly comprising North Americans and Europeans, the majority of SITE global conferences typically unfold during the winter season. For many attendees, this marked their inaugural visit to vibrant Bangkok.
Organisers anticipated the challenge of delegates contending with jetlag, cultural immersion, and the tropical climate. The question arose: How could delegates make the most of their Bangkok experience within the confines of a tight 2.5-day conference schedule, especially considering the extended travel required for long-haul attendees with multi-city connections?
THE STRATEGY
Our proposal to integrate immersive tours with industry-specific content garnered enthusiastic support from our destination sponsor, TCEB, as well as the SITE board and organising committee.
At the forefront of our approach was establishing of a “Wise Council” comprised of Thailand-based experts. They’ve not only imparted invaluable guidance in adhering to best practices but have also facilitated connections with local artists, sustainability advocates, and entrepreneurial minds.
Our paramount focus lied in skilfully harmonising the needs and objectives of professionals hailing from diverse cultural backgrounds. We ensured that the experiences we crafted were both authentically rooted in local culture and global relevance.
Number of Participants
371 Delegates
1 Major Destination Sponsor
Client
SITE (Society of Incentive Travel Excellence)
TCEB (Thailand Convention & Exhibition Bureau)
What We Designed
4 x Cultural Immersions Along The Bangkok River
In our collaboration with local artists and entrepreneurs, our unwavering commitment was to craft a profound connection between their worlds and our industry. We identified the necessity of finding a “common language” to seamlessly merge content with the extraordinary experiences we aimed to create.
THE EXECUTION
Outsmarting Bangkok’s Hustle and Bustle
The vibrant Bangkok traffic couldn’t deter us from delivering unforgettable Culture Immersions. We harnessed Shangri-La Bangkok scenic waterfront to transport delegates to their respective offsite venues along the Chao Phraya River.
The local community enabled these unforgettable highlights:
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Crafting Legacy and Entrepreneurship: We seamlessly blended industry pain points with distinctive venues, catering to the discerning event professionals and business owners. We delivered an engaging session led by a seasoned Thai antique dealer, who dedicated two decades to the revival of Warehouse 30, unveiling tales of nurturing local talent and creativity along the way.
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Fusing Art, Tech, and Sustainability: Our TCDC (Thailand Creative and Design Centre) workshops ignited vibrant discussions with creative minds, and we delved into the intriguing world of FabCafe Bangkok. Here, cutting-edge technology miraculously transformed traffic soot into vibrant paint, blending innovation and environmental consciousness.
