Asia Business Meet 2019
THE BRIEF
As a highlight of the Asia Business Meet 2019, SACEOS extended a warm invitation to over 50 global event organizers, immersing them in Singapore’s vibrant offerings. Being a renowned convention and meeting hub, Singapore was no stranger to some of our esteemed guests. However, the exciting challenge before us was clear: How could we craft unforgettable, one-of-a-kind experiences that would leave an indelible mark on a group of seasoned travelers, offering them something truly exceptional and unique?
THE STRATEGY
Recognising the jetlag concerns of our well-travelled audience, we embarked on a mission to create a truly personalised experience. We understood that the magic lay in uncovering undiscovered gems and untold stories.
In this endeavor, we found an exceptional ally in global DMC, Pacific World. With their logistical prowess and impeccable account management, BEAMexperience excelled at what we do best: transforming ideas into captivating, immersive realities for our discerning guests. Together, we crafted an unforgettable journey.
Number of Participants
50 International Event Buyers
40 Suppliers & Sponsors
Client
SACEOS
What We Designed
1 x Buyer-Meet -Seller Session
3 x Experiential Themes (Culture, Sustainability, Innovation)
7 x Immersions Across Singapore
1 x Gala Dinner
As we dived into the research and curation of compelling stories and experiences, the BEAMexperience team remained resolute in our commitment to creating a program design that struck the perfect balance. We not only met our sponsor’s expectations but also walked in the shoes of our valued visitors.
THE EXECUTION
The Priority of Mental Fitness
In the realm of familiarisation programs, the quest for balance is paramount. Our esteemed guests, juggling work commitments and exploration, found solace in our thoughtful approach. We introduced a daily “mandatory break” from 4 pm to 6 pm, a time for both hosts and guests to rejuvenate. For early risers, optional activities kicked off at 6 am.
Elevating Experiences Through STORY-DOING
We added depth to each immersive experience.
Here are a few highlights:
1
Singapore Unveiled in 60 Seconds: To provide a glimpse of the city’s diversity, we showcased four unique facets of Singapore through 60-second motion-picture vignettes. These vignettes not only inspired but also influenced the design of our dinner menu at Grand Hyatt Singapore.
2
Giving Back to the Industry: Our guests expressed a desire to contribute to the business events industry. This led us to create a ‘Dragon’s Den’ style idea-pitching session at Design Orchard, featuring some of Singapore’s brightest tourism entrepreneurs. Our experienced industry guests voted for the best ideas and provided valuable feedback to further their success.
3
Exploring Local Culture: Despite their frequent visits, our guests thirsted for a deeper understanding of local culture. We embarked on a historically rich journey through Tiong Bahru, Singapore’s first housing estate. A local schoolteacher, drawing from 30 years of teaching experience, illuminated the essence of being Singaporean, offering insights that were both factual and profoundly impactful.
”El is a delight to work with. His passion for what he does is second only to his vision and sense of direction. Whether it’s positioning work for a brand, design support or full strategy collaboration, El will not disappoint. Creative, energetic, and commercial - his ideas are always customer-centric and unique!
Kerry HealyCCO - Middle East, Africa, Turkey, Asia Pacific | Accor
