France has always been a dream destination for incentive travellers. But as travel evolves, so do the experiences it offers. Lafayette DMC, a leading name in destination management, shares insights into the latest trends redefining the incentive travel landscape in France.
Local Immersion Takes Centre Stage
Modern travellers are craving authenticity. According to Lafayette DMC, incentive groups now prefer to immerse themselves in local culture. “When people come to France, they want to live like the French. They want to visit local markets, pick fresh produce, and head back to create culinary magic, just as locals do,” says Delphine Jouanin, COO of Lafayette DMC
This shift signifies a move away from traditional, large-scale tourist experiences toward activities that allow attendees to connect deeply with the destination’s culture.
Intimate Incentives Are the New Norm
Gone are the days of massive gatherings of 1,000 or more. “The trend is shifting to smaller, more intimate incentives,” Delphine explains. This shift not only enables better networking opportunities but also fosters a sense of exclusivity and personal connection, ensuring that every attendee leaves with lasting memories.
The Opportunity for Asia Pacific Event Planners
With these trends, France becomes a versatile destination for Asia Pacific planners looking to curate bespoke experiences for their incentive groups. From arranging private market tours to intimate vineyard dinners, Lafayette DMC crafts tailored itineraries that celebrate French heritage while meeting evolving traveller expectations.
As event professionals adapt to new expectations, partnering with experts like Lafayette DMC ensures that every detail, from local authenticity to meaningful networking opportunities, is seamlessly executed. The future of incentive travel in France is personal, immersive, and undeniably French. Are you ready to make your mark?
Contact our Chief Buyer Connector, Elly Hong, at elly@beamexp.co, to find out more.